Create Facebook Ads That Actually Stop the Scroll
Download The Scroll-Stopping Ad Playbook - where I’ve laid out 5 Creative Templates Every Product Brand Needs to boost clicks, conversions, and sales.
Click below for instant access 👇🏼
Why most Facebook Ads Don’t Convert
Most e-commerce brands spend thousands testing new audiences, changing budgets, and constantly swapping out products — but the real difference between ads that flop and ads that take off often comes down to your creatives.
The right creative not only grabs attention but connects emotionally, shows your product in action, and builds trust with your audience.
What You’ll Get Inside the Playbook
✅ 5 proven ad templates used by top-performing brands
✅ Real examples you can swipe for your next campaign
✅ Copy prompts and creative angles that increase engagement
✅ Tips to turn views into actual sales
One of the biggest mistakes I see e-commerce brands make is running the same type of ad over and over — usually a product photo or quick UGC clip. There’s nothing wrong with this, in fact I run these types of ads as well. However, how often are you testing different copy and creatives? How often are you taking a winning creative and replicating it in a new creative?
In the Playbook, I break down 5 essential ad types every brand should have in rotation. For example, one of them is the Problem–Solution ad. In this ad, you show the pain point your customer is experiencing before your product enters the picture. It’s simple, but it instantly boosts engagement and relevance. This can be done in a static image as well as video.
👇🏼 Grab the full Scroll-Stopping Ad Playbook to see all 5 ad types (plus examples you can swipe for your next campaign).