For E-Commerce Brand Owners Running Facebook Ads:
Stop Running Ads Without a Strategy.
Build a Predictable Growth Engine With Paid Media.
Introducing…
The Ecomm Ads Academy
Inside The Ecomm Ads Academy, you’ll get the exact system I’ve refined over 12+ years and $2M+ in ad spend to help e‑commerce brands turn Facebook ads into a revenue driver with clarity, confidence, and repeatable growth — no agencies required.
This is about building a system that supports consistent growth.
You’ll learn how to build campaigns with clear strategy behind them, make informed optimization decisions, and scale responsibly.
It gives you a framework you can use again and again as your business grows.
Enrollment closes March 9 — we begin that day with a guided rollout and live group coaching.
This program is ideal for brands and teams who…
✔️ Already run Facebook ads but performance feels inconsistent or unstable
✔️ Want a reliable system that turns paid media into a predictable revenue channel
✔️ Make decisions using data, not guesswork
✔️ Need a framework to diagnose campaigns and know what to fix next
✔️ Want to lead their marketing strategy and confidently manage internal teams or agencies
This is not a beginner course. It’s a strategic system for interpreting performance and scaling with precision.
Imagine a Paid Media Strategy That Actually Works:
• Campaigns structured around predictable profit, not random testing
• Clear logic for deciding what to optimize and when
• You understand the “why” behind every performance change
• You scale confidently because your system supports it
• You lead your paid growth strategy with clarity and control
All of that's possible inside:
The Ecomm Ads Academy
This experience is paced so you build and apply strategically, not binge content all at once.
We start March 9 and content unlocks over the following weeks with group calls to support your implementation.
Enrollment closes March 9 when the program begins.
Join before then to secure your spot.
Today Only…
When you join The Ecomm Ads Academy by Thursday, Feb. 26, you’ll unlock two powerful Fast-Action Bonuses designed to help you implement faster and launch with confidence:
🔥 Fast-Action Bonus #1: The Academy Inner Circle
3 months of private Slack access. This is your direct line to me for personalized, strategic feedback. No waiting for group calls—get your creative and copy reviewed in real-time so you can launch with confidence.
🔥 Fast-Action Bonus #2: TikTok Ads Manager Training
Learn the ins and outs of TikTok Ads Manager so you can confidently set up ads, navigate the platform, and learn best practices so you can avoid common mistakes. Perfect for when you want to expand beyond Meta.
These bonuses are only available to students who join by Feb. 26 — they won’t be offered later inside the program.
Who is this right for?
Founder With Early Traction
You’ve run Facebook ads and made sales, but results feel unpredictable and fragile.
You want a repeatable, strategic system that supports scaling rather than random testing.
E-commerce Operator Ready to Level Up
You’re serious about turning paid media into a reliable revenue engine, and you want tools and guidance to build, evaluate, and scale campaigns with strategic clarity, not tactics.
Marketing Leader Looking for Structure
You already manage paid media and understand the basics, but need frameworks and data-driven decision processes so you can optimize with confidence and lead growth without guessing.
You want paid media to function as a reliable growth channel, not a guessing game. You’ve run ads and seen traction, but results feel inconsistent.
You’re ready for a structured system that helps you interpret performance, optimize strategically, and scale with clarity.
Basically, this is for you if...
This is not for you if...
❌ You’re looking for a “set-it-and-forget-it” ad solution that magically makes money without effort.
❌ You’re not ready to put in the focus, time, and energy to learn what really drives results.
❌ You get frustrated when testing, tweaking, and optimizing are part of the process.
❌ You’re looking for shortcuts instead of building a sustainable, scalable Facebook Ads strategy.
On the flip-side...
What people are saying…
“I will never hire a digital agency again! Patty is all our brands need to plan, execute and succeed across all social media. We have seen a measurable increase in ROI due to Patty’s expertise.”
-Risa B., Founder & CEO, Fairy Tales Hair Care
“Measurable increase in ROI.”
“Patty is an absolute expert when it comes to Facebook Ads. She took the guesswork out of running campaigns and showed me exactly how to get profitable results for my brand. Thanks to her guidance, I finally feel confident managing ads myself.”
-Michelle R., Agency Brand Manager
“Took the guesswork out of ads.”
“Patty has been very instrumental in helping me grow the brand awareness for my product/company. Through her pioneering efforts, we have seen all social media channels grow substantially over the last year and we continue to see that growth.”
-Jeremy E., Brand Manager, VEO
“Boosted brand awareness."
“Working with Patty has been such a positive experience. She’s thoughtful, strategic, and truly understands Facebook Ads and how to position a brand. I’ve felt supported every step of the way.”
-Wendy H., Founder & CEO, DormDrop
“Thoughtful and strategic.”
“Working with Patty and SocialStorm Media brought immediate clarity and confidence to our Meta advertising. She combines deep platform expertise with a clear strategic mindset and her work has had a direct impact on growth. She feels like a true partner in our business!”
- Strato D., Founder, MediaCutlet
“Direct impact on growth.”
“Working with Patty made Facebook Ads simple and approachable. She guided me step-by-step and answered every question along the way. I feel confident running ads that actually grow my business.”
-Nicole B., Owner, Grow Wellness
“I feel confident running ads!”
Why I created this…
After 12 years of managing paid media across different industries, I realized most business owners don’t actually need more tactics. They need a clear framework for making smart decisions.
I built this program to package the strategy behind profitable campaigns into one structured system. Not random testing. Not copying trends. A way to think about paid media that actually supports long-term growth.
I still manage ads for clients, but I also know many founders want to understand what’s driving performance before handing it off. Whether you plan to run ads yourself or eventually hire a team, you should know how to evaluate results, spot inefficiencies, and scale responsibly.
Once you understand what really moves performance, ads stop feeling chaotic and start feeling controllable.
And that changes everything.
Meet Patty K - Your Facebook Ads Strategist
Hi, I’m Patty!
I help e-commerce brands create and optimize Facebook Ads that actually convert so they can grow their business and stop guessing with their ad budget.
I'm originally from New Jersey, and now live in Florida with my husband, 2 little girls and our dog. I started my business, SocialStorm Media, when I was a graduate student at Rutgers University (RU RAH RAH!). It started as social media management, and has evolved into overall digital marketing.
Fast forward 12 years later, and I have managed over $2M in ad spend for businesses, and regularly help clients run Facebook Ads that actually make money and scale their business without the guesswork.
My favorite things to nerd out about are running and anything fitness related, thriller novels, and paid media.
My greatest joy is my family - but my second greatest joy is helping business owners crack the Facebook Ads code so they can finally grow their business with ads that actually work.
What’s inside
The Ecomm Ads Academy
Module 1: Foundations For Profitable Ads
Understand the strategic levers behind offer positioning and audience insights that actually move revenue.
Module 2: Infrastructure Setup
Set up tracking, pixels, and audiences with data clarity so nothing is left to guesswork.
Module 3: The Conversion Creative System
Your method for producing content that stops the scroll, builds loyal customers and drives purchases.
Module 4: Launch Execution
A clean, predictable way to launch campaigns without overwhelm.
Module 5: Testing & Optimization
Your repeatable playbook for diagnosing, improving, and optimizing any campaign.
Module 6: Scaling Strategy
Scale with confidence by knowing which levers to pull and how to mitigate performance risk.
Module 7: Advanced Performance Skills
Integrate paid media with product pages, landing pages, funnels, and other growth drivers to amplify performance.
Program begins March 9 and enrollment closes that day.
This is a guided rollout instead of a content dump. You’ll get the first modules at launch and new lessons will be released every two weeks, paired with group coaching calls scheduled every month.
There’s more! You’ll also get…
Creative Vault: Real ad examples, ad swipe files, good vs. bad examples, templates for scripts, ad copy and hooks ($800).
Resources Vault Updates: Ongoing updates give you access to the latest templates, tools, and strategies so your ads stay current and effective ($500).
1:1 30 minute kickoff call: A private 30 minute session to map out your ads plan, get clarity on next steps, and start the program with confidence ($800).
Monthly coaching calls: Group calls with live coaching and real time feedback as you work through your ads($2,000).
Retail Paid Media Strategy: A retail-specific paid media framework designed to drive measurable growth across digital and physical locations ($500).
Worksheets & tracking slides: Plan, track, and measure your ads with ready-to-use templates. Keep every launch organized and on point($200).
Today Only…
When you join The Ecomm Ads Academy by Thursday, Feb. 26, you’ll unlock two powerful Fast-Action Bonuses designed to help you implement faster and launch with confidence:
🔥 Fast-Action Bonus #1: The Academy Inner Circle
3 months of private Slack access. This is your direct line to me for personalized, strategic feedback. No waiting for group calls—get your creative and copy reviewed in real-time so you can launch with confidence.
🔥 Fast-Action Bonus #3: TikTok Ads Manager Training
Learn the ins and outs of TikTok Ads Manager so you can confidently set up ads, navigate the platform, and learn best practices so you can avoid common mistakes. Perfect for when you want to expand beyond Meta.
These bonuses are only available to students who join before Feb. 26 — they won’t be offered later inside the program.
The Academy Investment
Pay $1,997 in full and save $200
Prefer a payment plan? 4 easy payments of $549
Join the Inner Circle • Program begins March 9 • Lifetime updates included
Got questions? I've got answers!
You do not need to be an expert to enroll. A general understanding of how Facebook Ads work is helpful, since this program centers on strategy, optimization, and scaling rather than beginner setup tutorials.
Do I need prior experience with Facebook Ads?
Plan for 3 to 5 focused hours per week to watch the material and implement what you are learning. The real progress comes from applying the framework to your own campaigns as you go.
This is not a course you just watch. It is meant to be implemented.
How much time will I need to commit each week?
You’ll learn how to evaluate performance, make informed optimizations, and scale with more confidence. Many students see strong improvements once they begin applying the system to their own campaigns.
Your results will depend on your product and execution, but you’ll have a clear framework to guide your decisions.
Will I really be able to run profitable campaigns?
Absolutely. You’ll finally understand what’s happening behind the scenes, communicate better with your agency, and even take control if you want.
Can I take this course if someone’s already running my ads?
What if I don’t have a big ad budget?
No problem! I show you how to start small, test smart, and scale only the winners. This works for any budget.
Every business is different, but most students see measurable improvements within their first campaigns. Each test gets you closer to profitable ads.
How soon will I see results?
Yes. The framework works across industries. While examples might be specific, the principles (targeting, ad structure, scaling) apply to any e-commerce brand.
Is this course right for my type of business?
You won’t be stuck. You’ll have me inside the program to guide you, answer your questions, and coach you through anything that comes up. Plus, you get step-by-step resources and templates so you always know exactly what to do next.
What if I get stuck?
Absolutely. It saves you months of guessing, wasted ad spend, and frustration…and it costs a fraction of what you’d pay an agency. When you apply the system, you’ll see it in new customers, increased revenue, and confidence that your ads actually work.
Is this course worth the investment?
30 Day Money Back Guarantee:
The Ecomm Ads Academy is a results-driven program for those committed to the work. To qualify for a refund within 30 days, you must show completed coursework and proof of at least one launched campaign using the Academy framework. We invest 100% in students who invest in themselves.
The program begins March 9 with the first two modules, with additional content released every two weeks alongside monthly live group coaching calls. Your 30-day refund window starts when the first module is available.
The next session begins March 9. Initial modules are available at launch, then new topics release every two weeks. There are live coaching calls scheduled every other week to support implementation and answer questions.
When does The Academy start and how is content delivered?
If you've read this far...
You have two options:
Continue to spend more time and energy trying to piece together random strategies, guessing what works, and hoping your ads finally start converting…
Or, finally have a proven system for running profitable Facebook Ads so you can attract consistent customers, grow your revenue, and feel confident in every campaign you launch.
Imagine where you could be just one month from now.
✨ You’re ready to run Facebook Ads that actually make money for your business.
✨ You have a predictable system for paid media growth — not scattered tactics.
✨ You’re ready to start seeing real results every time you launch a campaign.
✨ You’re ready for a way to simplify your strategy, scale your ads, and feel confident in every decision.
✨ You’re ready for clarity, control, and confidence in your marketing.
Enroll in The Ecomm Ads Academy and get a strategic roadmap to profitable campaigns and scalable performance.
Enrollment closes March 9. Secure your seat before we begin.