What Are TikTok Spark Ads And How To Use Them
Let's talk about Spark Ads on TikTok and how they can take your brand's visibility and engagement to the next level.
Spark Ads are an innovative and immersive ad format on TikTok, designed to captivate audiences.
It's also a great way to work with influencers, and use their content in your TikTok ads, so it looks more native to the platform as your target audience is scrolling.
If you don’t yet have your own following on TikTok, this is a great way to “use” another content creator’s targeted following for your TikToks.
Here’s what you need to know about Spark Ads:
Unleash creativity using content creators: I love that you can have influencers and content creators create TikToks for your brand, post on their TikTok (to hit their organic following), and then run it as an ad through your ads manager. It's like a 2-for-1 deal when working with content creators.
Seamless integration: TikTok seamlessly integrates Spark Ads into the user experience, ensuring a non-disruptive and natural flow. These ads appear in the "For You" feed, allowing you to reach users who are actively seeking entertaining and engaging content.
Multiple ad objectives to hit your goals: Spark Ads offer a range of objectives to align with your marketing goals. Whether you aim to increase brand awareness, drive website traffic, or generate conversions, TikTok's ad platform provides comprehensive targeting options and optimization tools to maximize your campaign's effectiveness...whether it's through Spark Ads or regular TikTok ad campaigns.
Data-driven insights: TikTok's ad platform provides valuable insights into ad performance, audience demographics, and engagement metrics. These data-driven insights enable you to refine your strategy, optimize targeting, and make informed decisions to drive better results.
Spark Ads on TikTok are revolutionizing the way brands connect with their target audience. Wondering where this option is within the TikTok ads manager?
Once you create your campaign, you will have the option to use a Spark Ad at the “Ad” level. Here’s a screenshot:
Using Spark Ads is also a good way to get your organic TikToks seen. For example, if you post a TikTok to your account, and it starts getting views and performing well, you may want to add fuel to the fire and turn it into a Spark Ad. By doing this, that exact TikTok (plus all of it’s likes, comments and shares) will go out to your target audience, and get even more eyeballs on it.
It’s super easy to set up! You just need an authorization code, which expires after 30 days.
Hope that made sense! If you have any questions about setting up TikTok Ads and/or Spark Ads feel free to drop them below.
Talk soon!
