5 Facebook Ads Every Product Brand Should Be Running

If your Facebook ads aren’t driving consistent sales, the problem usually isn’t your product. It’s your ad strategy.

Most e-commerce brands spend thousands testing new audiences, changing budgets, and constantly swapping out products. But the real difference between ads that flop and ads that take off often comes down to your creatives.

The right creative not only grabs attention but also connects emotionally, shows the product in action, and builds trust with your audience. It’s what separates brands that are just “running ads” from those actually scaling profitably.

That’s exactly why I created The Scroll-Stopping Ad Playbook: 5 Creative Templates Every Product Brand Needs — a free guide that shows you how to plan, film, and write better-performing Facebook ads (even without a big budget).

One of the biggest mistakes I see e-commerce brands make is running the same type of ad over and over (usually a product photo or quick UGC clip) and wondering why results stall. In the Playbook, I break down 5 essential ad types every brand should have in rotation.

One example? The Problem–Solution ad. In this ad, you show the pain point your customer is experiencing before your product enters the picture, or you call out the pain point in the first sentence of your ad copy. It’s simple, but it instantly boosts engagement and clicks.

👉 Grab the full Scroll-Stopping Ad Playbook to see all 5 ad types (plus examples you can swipe for your next campaign).

If you’re ready to start creating ads that actually stop the scroll and drive sales, this guide is your shortcut.

Have questions? Drop them below!