Stop Running Conversion Ads First

FREE LIVE TRAINING:

The “Order of Operations” For Turning Cold Traffic Into Buyers

Stop burning budget on cold traffic. Build a predictable retargeting engine that drives consistent sales.

After managing $2M+ in ad spend, I’ve seen the same problem again and again.

Ads don’t fail because the platform is broken. They fail because most brands run their campaigns in the wrong order and try to force sales from cold traffic too early.

In this training, I’m pulling back the curtain on the “Order of Operations” I use to turn cold strangers into high-intent audiences before the conversion campaign ever launches.

Profitable ads in 2026 require a structured system, not random tactics.

Live Training — Thursday, March 19 @ 11:30 AM ET (8:30 AM PT)

Reserve your spot below.

**This training is designed for e-commerce brands selling physical products online.

Hosted by Patty Kaiserman

Paid Ads Strategist for E-commerce Brands

  • Facebook & TikTok Ads Strategist

  • Specializing in scaling DTC brands

  • Helping brands turn paid traffic into predictable sales

What we’re covering live on March 18:

  • The "Cold-to-Gold" Bridge: My 3-step framework for turning total strangers into high-intent buyers before you ever ask for the sale.

  • The Predictable Profit Blueprint: How to stop "gambling" on random interests and start building an automated retargeting engine that scales consistently.

  • The "One-and-Done" Conversion Trap: Why relying on a single conversion ad to do all the heavy lifting is the fastest way to "burn" cold traffic.

Here’s what you’ll learn:

✔ The 4 "Profit Leaks": The specific mistakes even 6-figure brands make that quietly bleed ad spend (and how to plug them in under 15 minutes).

✔ The 3-Step "Order of Operations": The exact technical sequence top brands use to turn cold traffic into high-intent buyers before the conversion ad even launches.

✔ The "Stage-by-Stage" Focus: Exactly which metrics to watch (and which to ignore) at every step of the framework, so you stop over-analyzing and start making data-driven decisions.

Plus: Live Q&A where I'll look at your specific ad account hurdles and tell you exactly where the bottleneck is.

Save your seat for the free class 👇🏼👇🏼 be sure to mark your calendar!

Learn the same 3-step system I use to manage $2M+ in ad spend and help e-commerce founders master their own growth.

“I will never hire a digital agency again! Patty is all our brands need to plan, execute and succeed across all social media. We have seen a measurable increase in ROI due to Patty’s expertise.”

-Risa B., Founder/CEO, Fairy Tales Hair Care

“Patty has been very instrumental in helping me grow the brand awareness for my product/company. Patty is organized, dedicated, and just an overall great person to work with. I would highly recommend Patty to any company looking for a superstar in terms of social media marketing.”

-Jeremy E., Brand Manager, VEO

“Working with Patty brought immediate clarity and confidence to our Meta advertising. She combines deep platform expertise with a clear strategic mindset and her work has had a direct impact on growth. Patty approaches paid media thoughtfully and communicates it in a way that makes sense. She feels like a true partner in our business!”

-Strato D., Founder, MediaCutlet

✅ This training is for you if:

  • You’re an e-commerce founder who is tired of ad spend guesswork and wants a predictable, data-backed system.

  • You’ve managed $5k+ in ad spend but results still swing month to month.

  • You want to own the “Why”: You’re ready to stop following random tactics and start understanding the actual math behind why campaigns succeed or stall.

  • You want a professional “Order of Operations” for structuring and optimizing your account like a top-tier agency.

❌ This training is not for you if:

  • You’re looking for a “Magic Button”: This is a technical framework, not a “get rich quick” scheme.

  • You want a “Done-For-You” agency: This is for founders who want to master their own growth and stop being at the mercy of outside hires.

  • You aren’t willing to look at the data: If you won't open Ads Manager and apply the framework, this system won't work for you.

  • You don't have an e-commerce brand: This framework is purpose-built for physical products and high-intent audiences.

Meet Patty Kaiserman…your Facebook Ads strategist

Hi, I’m Patty! I'm originally from New Jersey, and now live in Florida with my husband, 2 little girls and our dog. I love running, reading mystery novels, and most importantly, helping business owners with their digital marketing.

I help e-commerce brands run profitable Facebook and TikTok ads that drive real sales. After managing over $2M in ad spend, I saw the same pattern over and over: business owners feeling confused, wasting money, or thinking they needed an expensive agency just to make ads work.

That’s why I created The Ecomm Ads Academy: a step-by-step system that teaches you how to confidently launch and optimize profitable Facebook ads, without guesswork, wasted spend, or relying on an agency.

Ready to move beyond trial-and-error ads and start scaling with a system that actually works?

This isn’t about new hacks or guesswork — it’s about a repeatable, high-level strategy that consistently drives new customers and predictable revenue for your business.

Don't miss my free class!

When: Thursday, March 19 at 11:30 AM ET (8:30 AM PT)

Where: Sign up below 👇🏼 to get the link and join me live!